To maximize the value we can deliver, the Bateman Group focuses on a handful of technology domains: Software, for developers, enterprise and industries, spanning business applications, infrastructure and tools, and for vertical industries such as manufacturing, healthcare, communications and financial services Systems, for transport of voice, data or product spanning service provider, enterprise and end-point device, to better monitor, manage, enhance, protect or optimize the network or supply chain, using newer techniques such as VoIP, advanced signal processing, analytics, behavioral modeling and collective intelligence Services, typically on the Internet, targeting both businesses and consumers The benefits are clear: You get experienced PR professionals who not only understand your business, but they have a longer-term perspective on your market, as well. What worked? What didn't? Your account team will have an intuitive sense of market history that will be invaluable in guiding your PR strategy going forward.