Bateman Group - Technology Focused Public Relations
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This comprehensive foundation is coupled with vertical industry experience, closing the gap between the business of our clients and the real-world customers that they serve. To gain a competitive edge, many software companies have moved beyond offering a generic technology in favor of industry-specific solutions. The Bateman Group possesses in-depth knowledge of the processes that drive businesses in a variety of vertical markets - telecommunications, financial services, healthcare, government, and manufacturing. Understanding the unique requirements of each industry allows us to assist our clients in developing targeted messages that can be communicated through the media to their customers and prospects.

Strategic Counsel
Messaging and Positioning Workshops
Business “Story Engine” Development
Writing and Editing
Analyst Relations
Media Relations
Vertical Market Diversification
Customer Cultivation
Thought Leadership and
Executive Visibility
Product Reviews and Awards
Media Training
Perception Audits
Measurement
Peer Media (Blogs)