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How do you know that we're working effectively for you? How do you really know? At the Bateman Group we are maniacally focused on delivering tangible, measurable ROI on your PR programs. Here's how we measure it:
- Quality of coverage
- Quantity of interviews and coverage
- Consistency of coverage (no publicity gaps)
- Key message saturation
- Diversity of outbound communications (news mix)
- Diversity of PR program implementation
- Breadth of coverage (rich mix of media)
- Perception transformation among key influencers on a one-to-one basis
- Visibility vs. key competitors
- "Buzz" building (word of mouth)
- Everyday measurement and recalibration
- Monthly and quarterly objectives created and agreed-upon between our two organizations with specific targets, specific results, specific timeframes, etc.
We're committed to proving our value. |
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