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The explosive growth of conversational media such as blogs, and the diminished effectiveness of one-to-many communications and media is both an opportunity and a challenge. It is difficult to identify key influencers in this new milieu, determine which of them are most likely to have an impact on a company's brand or reputation, and to figure out the best way to shape or otherwise participate in those conversations. The Bateman Group is skilled at identifying influential bloggers, measuring their influence on others, tracking key words and phrases to test pick-up in the blogosphere, and, of course, engaging with the bloggers to help shape perception.
Through our proven Peer Media Program, we monitor marketplace conversations to identify the opinion leaders and key issues as they break in the blogosphere. We measure and map the networks of attention that develop around marketplace conversations. Armed with this information, we can make informed decisions with our clients about whether to engage in these conversations, and if so, explain the implications of doing so. |
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