PR Services » Measurement
Because Bateman Group is maniacally focused on delivering measurable ROI on our clients' PR programs, we've invested heavily in our approach to monitoring, measuring and understanding what's being said about their products and brands across the full spectrum of media channels. We use a proprietary measurement system, called Bateman Benchmarks™, to track our success. Bateman Benchmarks is powered by a third party social media monitoring and analytics service called Sysomos which allows us to generate real-time, comprehensive reports that track both the hard numbers, such as media placements, as well as competitive share of voice and coverage sentiment. The benefit to this approach is that it's fast, automated and impartial.
While customizable, the Bateman Benchmarks measurement process generally includes:
- Detailed metrics for buzz and share-of-voice across traditional, online and social media
- Competitive benchmarking
- Tracking of reach and spread of your messages and content
- Affinity mapping to emerging trends and important key words
- Quality of coverage and message saturation
- Reputation management and sentiment analysis
- Impact on traffic to your website and corporate blog
- Correlation with business metrics such as downloads and sales leads
