Social Media Services » Blog Monitoring and Response
The explosive growth of the blogosphere and the diminished effectiveness of one-to-many communications are both an opportunity and a challenge. It is difficult to identify key influencers in this increasingly fragmented media environment, determine which of them are most likely to have an impact on a company's brand or reputation, and access the best way to shape or otherwise participate in those conversations. The Bateman Group is skilled at identifying influential bloggers, measuring their influence on others, tracking keywords and phrases to monitor online conversation, and engaging with the bloggers to help shape perception.
Through our proven blog monitoring and response program, we monitor marketplace conversations to identify the opinion leaders and key issues as they break, and measure and map the networks of attention that develop around those conversations. Armed with this information, we can make informed decisions with our clients about whether to engage in these conversations, and if so, provide a detailed response strategy.