Social Media Services » Community Management
Online forums and special interest groups offer invaluable insight to brand owners and unquestionably help companies develop more innovative products. At the same time, these influential online communities can make or break a product as well as a brand’s reputation if companies neglect them or engage with them in the wrong way. The Bateman Group is skilled at identifying the most influential online communities, monitoring discussion threads to capture community feedback on a brand or product, and strategizing how to engage with forum members to help shape perception.