Long Live Marketing Tech: 4 Takeaways From Our Media Dinner

Bateman Group’s Partner and San Francisco GM Bill Bourdon ignited conversation last week with an article about investments and innovations in the marketing tech industry. We continued that conversat... Read the story

“Ad Tech” Is Dead, Long Live Ad Tech

A version of this article originally r... Read the story

Q&A with Sitecore CMO Scott Anderson: How to Create Relevant Customer Experiences

From reporters and venture capitalists... Read the story

9 Ways to Create Winning Thought Leadership

After talking with Peter Economy about how all businesses can sharpen their PR skills in March, we were due for another chat. This time we discussed the power of thought leadership content, specifical... Read the story

Bateman Group’s Client Spotlight 5.8.2015

It’s been a busy few weeks for B... Read the story

Q&A with TechCrunch Reporter Frederic Lardinois

It’s rare to find a person who ... Read the story

Driving Event Awareness and Attendance with Multi-Pronged Approach

Every summer for the past six years, Ping Identity brings together the brightest minds in the identity industry at the Cloud Identity Summit (CIS), the industry leading event for the “Identerati” ... Read the story

Hacking Vint Cerf’s Wine Cellar, or Why We Need to Secure the Internet of Things

If you haven’t seen Vint Cerf speak,... Read the story

PR Pros … Are We All Just ‘Sitting Around’?

Slate reported last week that Pulitze... Read the story

Bateman Group’s Client Spotlight 4.24.2015

Bateman Group clients dominated the media these past few weeks being featured everywhere from CIO to Mashable and covering topics ranging from Google’s Mobilegeddon to ‘Ransomeware.’... Read the story

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