“Ad Tech” Is Dead, Long Live Ad Tech

A version of this article originally ran on TechCrunch under the title “Ad Tech Is Dead, Long Live Marketing Tech.” I changed the title to better reflect my thesis and clear up any confusion aroun... Read the story

Q&A with Sitecore CMO Scott Anderson: How to Create Relevant Customer Experiences

From reporters and venture capitalists... Read the story

9 Ways to Create Winning Thought Leadership

After talking with Peter Economy about... Read the story

Bateman Group’s Client Spotlight 5.8.2015

It’s been a busy few weeks for Bateman Group clients in the media and in the office! Campaign Monitor and ZenPayroll were featured in Mashable for their company cultures and vision. Folks fro... Read the story

Q&A with TechCrunch Reporter Frederic Lardinois

It’s rare to find a person who ... Read the story

Driving Event Awareness and Attendance with Multi-Pronged Approach

Every summer for the past six years, P... Read the story

Hacking Vint Cerf’s Wine Cellar, or Why We Need to Secure the Internet of Things

If you haven’t seen Vint Cerf speak, you’re missing out. He’s smart, funny and humble. He’s also a legend; commonly introduced as the “father of the Internet,” he co-designed TCP/IP, the p... Read the story

PR Pros … Are We All Just ‘Sitting Around’?

Slate reported last week that Pulitze... Read the story

Bateman Group’s Client Spotlight 4.24.2015

Bateman Group clients dominated the me... Read the story

The Future of Tech Reporting: Thoughts from Jon Swartz of USA Today Tech

Tech journalism involves much more than reviewing the Apple Watch — although we admit we’ve been following those stories closely. The best tech stories uncover angles that haven’t yet been told ... Read the story

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