Bateman Group Client Spotlight 10.25.17

In the past month, not one but two Bateman Group clients landed WIRED feature stories: Ginkgo Bioworks in a piece about the future of fertilizing crops, and Armis in an article identifying a new security threat.

It was a big month for announcements: TechCrunch covered the launch of Digital Ocean‘s new online storage service, Business Insider discussed LinkedIn‘s new video ads pilot, and Mashable covered HackerOne‘s new Google Play Security Reward Program.

Meanwhile, Ping Identity CEO Andre Durand was profiled in Forbes, and MarketWatch retail reporter Tonya Garcia talked to Narvar CEO Amit Sharma about the impact of AI on holiday shopping.

LinkedIn to Further Monetize with Video Ads,” Business Insider — LinkedIn is rolling out video ads in a pilot with select advertisers. The new ad format positions the company to boost advertising revenue by capitalizing on the growing appetite for video content. 

The 80-Million-Dollar Mistake This Successful CEO Almost Made,” Forbes  — Andre Durand, CEO of Ping Identity, shares advice and some cautionary tales from his experience as an entrepreneur.

Artificial Intelligence Will Be Important This Holiday Shopping Season Even If Shoppers Don’t Know It,” MarketWatch — Most consumers are using or want to use AI-powered technologies when shopping, including chatbots. According to a recent survey from Narvar, many shoppers can’t tell whether the live chat or messenger app is a human or a bot. 

Google is Offering $1,000 to Anyone Who Can Hack Tinder, Snapchat, Dropbox and More,” Mashable — Google, in collaboration with bug bounty platform HackerOne, has launched the Google Play Security Reward Program, which promises $1,000 to anyone who can identify security vulnerabilities in participating Google Play apps. 

Digital Ocean Launches Spaces, Its Object Storage Service,” TechCrunch — Digital Ocean launched the online storage service Spaces. The new offering marks yet another expansion beyond the company’s core cloud computing service and demonstrates its ambition to challenge large competitors like Amazon, Google, and Microsoft.

With Designer Bacteria, Crops Could One Day Fertilize Themselves,” WIRED  — In this feature, science writer Megan Molteni explores Ginkgo Bioworks and Bayer’s new venture to wean the world off fertilizers. 

Hey, Turn Bluetooth Off When You’re Not Using It,” WIRED — Minimizing Bluetooth usage minimizes exposure to very real vulnerabilities, including an airborne threat called BlueBorne, announced by security firm Armis.