Bateman Group’s Client Spotlight 1.9.17

In this month’s client spotlight, a RedOwl field data scientist discusses the barriers preventing women from pursuing technical and engineering work while L’Oreal announces the launch of the first connected hairbrush at CES 2017. Meg Miller from Fast Company also profiles biotechnology company Ginkgo Bioworks, and real-time content delivery network Fastly shares the internet’s biggest moments of 2016.

Here are the internet’s biggest moments of 2016,” Fast Company — Fastly, a real-time content delivery network whose clients include news outlets like BuzzFeed, Hearst and Wenner Media, looked back at engagement and traffic metrics over the past year to find out which moments elicited the most attention.

Where Great Coders Emerge: HackerRank Pinpoints 50 Schools,” Forbes — George Anders of Forbes highlights data from HackerRank revealing which universities worldwide have the top coders.

The Quest to Bring Biodesign to the Masses,” Fast Company — Associate editor Meg Miller profiles Ginkgo Bioworks, explaining why biotechnology is the future of the way we make things.

Segment adds Google BigQuery to expand its customer data platform,” TechCrunch — Segment announced its partnership with Google’s data warehousing service, BigQuery.

L’Oreal’s ‘Smart’ Hairbrush Wants to Help Solve a Huge Beauty Problem,” Fortune — L’Oréal, along with partner Withings, launched the first connected hairbrush at CES 2017 this year. The brush comes with sensors that measure the quality of a user’s hair as well as the effects of different hair care routines.

News Flash: Women Like to Tinker, Too,” MIT Tech Review — Eleonore Fournier-Tombs, field data scientist at RedOwl, explains why there’s still a barrier that separates women from technical and engineering work and argues women need to be supported as they enter the workforce.

LinkedIn Products Chief Says Ad Tech Needs To Get More Like Martech,” MediaPost — Editor Tobi Elkin sits down with Russ Glass, VP of products at LinkedIn Marketing Solutions, to hear his point of view on martech industry consolidation.

U.S. election agency breached by hackers after November vote,” Reuters — Recorded Future sits down with tech reporter Joseph Menn to learn how they uncovered a hack of the U.S. Election Assistance Commission.