Bateman Group’s Client Spotlight 2.7.16
In this month’s client spotlight, RedOwl releases a new report about the rise of insider trading on the dark web while Elizabeth Doupnik from Women’s Wear Daily writes about Narvar’s recent data survey on the post-purchase experience. A LinkedIn Marketing Solutions executive discusses the future of creative agencies in AdAge, and Forbes contributor Kimberly Whitler shares marketing predictions from Animoto, Invoca, Optimove and more.
“Could Synthetic DNA Be the Next Tech Breakthrough?,” Fortune — In this feature story, Ginkgo Bioworks is positioned as the center of an emerging industry of companies using synthetic DNA to create new materials and other consumer goods that are more interesting, sustainable, sturdy or efficient.
“One Damaged Package Spoils the Bunch: Poor Delivery Dissuades U.S. Shoppers,” Women’s Wear Daily — Elizabeth Doupnik writes about Narvar’s recent survey that shows delivery issues and the fear of damaged packages are stressing customers post-purchase.
“Wanted: An Eraser for Everything You’ve Ever Regretted Putting Online,” NBC.com — HackerOne and Ping Identity, two clients in Bateman Group’s Trust Practice, are quoted in an article about individual rights about their privacy online.
“10 CEOs Make Predictions For Marketers,” Forbes — Top executives from Bateman Group clients Animoto, Invoca, Narvar, Optimove, Relay Network, Segment, Urban Airship and LinkedIn Marketing Solutions share their thoughts on what will happen in the marketing world this year.
“Why Creative Agencies Need to Think Like Consultants in 2017,” AdAge — In this contributed article, LinkedIn Marketing Solutions VP Penry Price argues that agencies need to better understand the role of technology in marketing, embrace a data-driven approach and invest in technical talent in order to remain competitive.
“Insider Trading on the Dark Web on the Rise,” Fortune — According to a new report from security firms RedOwl and Intsights, the activity of company insiders on so-called “dark web” sites has doubled in the last year, posing a threat to both consumers and investors.
“Notion’s new Alexa email controls sound kind of amazing,” CNET — Artificial intelligence-powered email app Notion released a new Amazon Alexa skill that lets you talk to email and access insights with simple voice commands. Editor Ry Crist met with Notion designer Karl Tiedemann at CES to test it out.
“How to Find Calm in a Turbulent Day,” Inc. — In this feature story, Pramata CEO Praful Saklani shares how his meditation practice has increased his productivity and made him a more effective leader.