Category: Media & PR

“Wife Appreciation Day,” or a Desperate Plea for More Diversity at Uber

Uber’s recent “Wife Appreciation Day” for UberEats in Bangalore has been getting slammed by the media and is the latest in a string of rough news coming out of the company. Much like my perspect... Read the story

Media Moves and PR Tips: Week of August 28

Welcome back to Media Moves, where we re... Read the story

5 tips for writing truly great headlines

Headline writing has changed a lot since... Read the story

Top 5 Traits of the Best Client Relationships

Smart PR agencies know that level-setting on expectations, goals and metrics is key to a successful  client relationship. Whether it be at the onset of a new partnership (aka a company you’ve never... Read the story

Fraud Detection: How PR Can Help Keep Startups from Becoming the Next Theranos

Erin Griffith recently wrote in Fortune ... Read the story

Why You Need a Person to Tell Your Tech Story

There’s a reason the basic element... Read the story

Media Moves: Week of July 25

Google released a new tool, “Think with Google”, that can be used to comb through interesting data sets and statistics. Data sets cover topics like mobile, programmatic, and consumer trends. Give ... Read the story

On The Importance of Taking Time for Yourself

Around my friends, if we’re together l... Read the story

Content Marketing Expert Joe Pulizzi on the Future of Native Advertising

When companies publish articles, infogra... Read the story

Finding Your Way Into a Reporter’s Heart

One of the cornerstones of public relations is an effective pitch. Before putting pen to paper, a PR professional must first figure out how to convince a reporter that his topic is interesting, timely... Read the story

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