Media Moves and PR Tips: Week of August 28
Welcome back to Media Moves, where we recap what’s happening in the world of media and PR. In this week’s post, we also share tips for PR pros courtesy of reporters Blair Hanley Frank, Chris Preimesberger and Frederic Lardinois.
Media on the Move
- Erin Griffith is leaving Fortune and will be joining WIRED. She will be doing in-depth news reporting, analysis, columns, and feature stories.
- Polina Marinova is taking over Fortune’s Term Sheet.
- Monica Chin will be joining Mashable this fall to cover technology.
- Tiffany Hsu will be joining the New York Times as a business reporter, covering breaking news for Business Day.
- Ben Casselman will be joining the New York Times as a business reporter focused on economics and data.
- Tommy Craggs is joining HuffPost as a senior enterprise editor.
- Tracey Byrnes is now a chief correspondent for TheStreet.com, where she launched a new series called Alpha Rising to highlight women leaders.
- Fortune is launching The Ledger, a new vertical focused on blockchain, cryptocurrency, and related technology news for financial professionals, corporate executives, and government officials.
- Rob Blackwell, a 17-year veteran of American Banker, is now the publication’s editor-in-chief.
Pitching Dos and Don’ts
Last week a few of our colleagues attended a developer media panel and came away with some helpful advice:
- Do consider non-traditional embargo times. Embargo times throughout the day are helpful so that stories can be staggered vs everything going out at 9 am. — Blair Hanley Frank, VentureBeat
- Don’t use jargon. “Do not use adjectives. And please, please don’t use the word ‘excited’ in a quote. I won’t use it. Also, enough with the digital transformation term.” — Chris Preimesberger, eWeek
- Do keep emails short and factual, and write subject lines that clearly describe what you’re pitching. — Frederic Lardinois, TechCrunch
Fun Read: Top Secret Writing Tips
The CIA offers writing tips? It appears so, according to some recently declassified essays. The agency recommends avoiding jargon (there’s a list), capitalizing carefully and using active voice. Good advice.