Account News in Brief
August 11, 2008
SAN FRANCISCO—Passenger, a leader in on-demand customer collaboration, has selected the Bateman Group to serve as the company’s PR agency of record. Programs will include day-to-day strategic counsel; ongoing message refinement; writing services; analyst relations; speaker placement; awards pursuits; business, trade and vertical media outreach; blogger relations; and social networking. Tyler Perry and Bill Bourdon, both managing directors with the Bateman Group, will co-lead the Passenger account team from New York City and San Francisco, respectively.