RecycleBank taps Bateman Group as AOR
October 25, 2010
By Jason Shuffler
SAN FRANCISCO: Recycling rewards business RecycleBank hired Bateman Group as its AOR for corporate communications and to promote its partnership programs.
The account, headed by Bateman Group VP Tyler Perry, will be worked by three people out of the agency's San Francisco and New York offices. The work starts immediately, and strategy will center on thought leadership campaigns, messaging, and ongoing outreach to media that focuses on sustainability issues.
Founded in 2004, New York-based RecycleBank builds partnerships with companies to reward people for recycling and other environmental good deeds. One program launched in 2005 rewards users with redeemable points at partnering businesses for the amount of recyclables they put in their curbside bins.