Bateman Group Expands Senior Management Team; Strengthens East Coast Presence
July 18, 2011
Industry Veteran Elissa Ehrlich Joins Agency’s New York Office as Account Director
SAN FRANCISCO & NEW YORK CITY, July 18, 2011 — Bateman Group, an integrated public relations and social media communications firm, today announced that industry veteran Elissa Ehrlich has joined the agency as an account director based out of the Brooklyn office. Elissa brings to Bateman Group more than ten years of experience in the public relations industry with a focus on both business-to-business and consumer technology accounts.
Elissa will work closely with Tyler Perry, vice president, in Bateman Group’s New York City offices in the Brooklyn neighborhood of Park Slope announced on April 19th. She will oversee strategic communications programs for current clients such as Recyclebank, the company that rewards people for taking everyday green actions based in New York City; and CoreMedia, a leading web content management company with headquarters in Hamburg, Germany. As an account director, Elissa also joins the agency’s senior management team and will help drive marketing and new business initiatives for the agency.
“Elissa brings multiple assets to the agency, most notably her broad expertise through her work with enterprise and consumer technology brands of many types and in all stages, from start-ups to established global companies,” said Fred Bateman, CEO and founder, Bateman Group. “With Elissa joining our team, our East Coast and European-based clients will get more of the senior-level account involvement that’s become our hallmark. We’re also in a better position to expand our Brooklyn office through the pursuit of new business,” added Bateman.
Elissa joins Bateman Group from New York City-based technology specialist Affect, where she oversaw strategy and execution of public relations and social media programs for multiple companies, including Kony, a mobile application platform; Bug Labs, an open source device innovation platform; and Regus, a global provider of flexible workplace solutions. Prior to Affect, Elissa was with Bite Communications, where she raised the profile of Chinese handset and infrastructure manufacturer ZTE in the U.S. market; oversaw corporate and product PR and social media for Internet phone service provider Vonage; and managed PR for several divisions of Sun Microsystems (now Oracle). Earlier in her career, Elissa held account management positions at technology specialists FitzGerald Communications (merged with Fleishman-Hillard in 2002) and Fusion Public Relations.
About Bateman Group
Bateman Group is an award-winning integrated public relations and social media communications agency founded in 2004 around a compelling vision — to make a bigger market impact for a smaller, more select group of companies. In the last three years, Bateman Group was named one of the “Best Boutique Agencies to Work For” by The Holmes Report; hailed as “One of Silicon Valley’s top-tier tech agencies” by PR WEEK; and earned a Gold Bulldog Media Award in the Consumer Tech category. Bateman Group is headquartered in San Francisco with offices in Brooklyn and additional staff in Boston. For more information, please visit the company website or the Bateman Banter blog.