Greenstart Selects Bateman Group as New Strategic Communications Partner
August 23, 2012
Agency Senior Executives Selected to Mentor Entrepreneurs through Innovative Program Aimed at Digital Cleantech Startups
SAN FRANCISCO AND BROOKLYN, N.Y., Aug. 23, 2012 — Bateman Group, an award-winning integrated public relations and social media communications firm, announced that Greenstart, an investor and Startup Design™ program for digital cleantech entrepreneurs, has chosen the agency to serve as the company’s strategic communications partner, effective immediately. Through this unique partnership, Bateman Group will join Greenstart’s mentor program, a high-profile network of experts in design, sustainability, business and venture capital. The win also expands Bateman Group’s Green/Sustainability portfolio, a practice area focused on companies offering innovative products and services that protect natural resources and embrace the concepts of environmental integrity and social responsibility.
Bateman Group was hired to work in partnership with Greenstart as a strategic communications resource for both the company itself and the startups it mentors. Responsibilities include advising Greenstart staff on messaging, media strategies and content development; working with the startups in the program to navigate the complex Silicon Valley media landscape; and counseling the entrepreneurs on media presentation, communications strategies and positioning. Bateman Senior Vice President and General Manager Bill Bourdon in San Francisco and Senior Vice President Tyler Perry in New York City will co-lead the account.
“Since launching our program in 2011, Greenstart has funded and mentored some of the nation’s best digital cleantech startups,” said Mitch Lowe, founder and managing partner, Greenstart. “Communications strategies are an integral part of our Startup Design™ program, so we are thrilled to have Bateman Group as our preferred partner. They have a strong track record serving both tech and green tech startups, and came in with an unrivaled drive and level of expertise that made us confident in selecting them to advise Greenstart as well as our startups.”
“A significant percentage of Bateman Group’s client roster consists of carefully selected, early stage companies that are leaders in their nascent markets,” said Bill Bourdon, senior vice president and general manager, Bateman Group. “Partnering with Greenstart adds a marquee brand to our Green and Sustainability practice and enables us to continue working with digital cleantech startups best positioned for breakout success.”
Greenstart is an investor and Startup Design™ program for digital cleantech entrepreneurs that are leading the next wave of energy innovation. Greenstart provides capital, mentorship and design counsel through its intensive 3-month program and proprietary Startup Design™ methodology encompassing business model, UX, brand and capital design. Founded in 2011, Greenstart is headquartered in San Francisco. For more information visit: www.greenstart.com | @greenstart
About Bateman Group
Bateman Group is an award-winning integrated public relations and social media communications agency founded in 2004 around a compelling vision — to make a bigger market impact for a more select group of companies. In 2012, Bateman Group was named one of the “Best Boutique Agencies to Work For” by The Holmes Report and won the Gold Bulldog Media Award for Small Agency of the Year. Bateman Group is headquartered in San Francisco with offices in Brooklyn. For more information, please visit the company website or the Bateman Banter blog.