WEB 2.0 COMPANIES BAYNOTE AND SPOTPLEX SELECT THE BATEMAN GROUP FOR PUBLIC RELATIONS SERVICES Start-Ups Focused on Collaboration, Sharing of Online Collective Wisdom Choose Bateman for Corporate, Product PR and Service Awareness SAN FRANCISCO, June 26, 2007-The Bateman Group, an independent technology-focused public relations agency, today announced the addition of two new companies to its growing client roster. Effective immediately, Web 2.0 start-ups Baynote and Spotplex have selected The Bateman Group as their public relations agency of record. Web 2.0 is an informal grouping of technology companies defined by products and services that facilitate collaboration and sharing of collective wisdom among Internet users. The Bateman Group will provide Baynote and Spotplex with the full spectrum of public relations services, including day-to-day strategic counsel; message development; writing services; corporate brand building; business, IT trade and vertical market media outreach; blogger relations; and thought leadership programs such as speaking and awards pursuits. The Bateman Group recently signed the following new clients: Baynote, Inc. – Named "Best of the Web" by Inc. Magazine in 2006, Cupertino, Calif.-based Baynote offers Content Guidance software that dynamically displays Product and Content Recommendations on business websites. Baynote’s primary investors include: Hummer Winblad Venture Partners of San Francisco, Steamboat Ventures of Los Angeles, the venture capital arm of The Walt Disney Company, and JK&B Capital of Chicago. Spotplex, Inc. – Based in Santa Clara, Calif., Spotplex is an online content aggregation service that provides an instant, impartial ranking of stories using an algorithm-based measuring system that analyzes what people are reading in real time. "To maintain our leadership position in a rapidly evolving market, having a strong public relations partner is crucial," said Jack Jia, founder and CEO, Baynote. "We selected The Bateman Group for their excellent strategic thinking and ability to get results with both traditional media and the blogger community – two very different, but equally influential constituencies for our market." "Our specialty has always been in emerging markets, so its natural Web 2.0 start-ups would find our approach attractive," said Fred Bateman, founder and president, The Bateman Group. "What’s exciting about Baynote and Spotplex is that both companies directly touch the consumer, providing us with two great opportunities to expand our core set of services." About The Bateman Group Founded in 2004, The Bateman Group is a highly specialized, full-service public relations firm focused exclusively on the technology industry. Differentiated by proven technical expertise, exceptional writing and an all senior-level staff, The Bateman Group’s objective is to make a bigger market impact for a smaller, more select group of companies. The firm is headquartered in San Francisco with additional consultants in New York City, Boston and Los Angeles. For more information, please visit www.bateman-group.com. Back to Top ^