PASSENGER SELECTS BATEMAN GROUP AS NEW PR AGENCY OF RECORD
On-Demand Customer Collaboration Innovator Cites Team's Thoughtful Approach, Creativity and Responsiveness as Deciding Factors
Contact:
Michele Hadburg
(415) 503-1818, ext. 28
mhadburg@bateman-group.com
SAN FRANCISCO, August 6, 2008 - The Bateman Group, an independent technology-focused public relations agency, today announced that Passenger, the leader in on-demand Customer Collaboration, has selected the Bateman Group to serve as the company's PR agency of record, effective immediately. The Bateman Group triumphed in a competitive review of several qualified PR agencies located throughout the San Francisco, Silicon Valley and Los Angeles markets.
The Bateman Group's comprehensive service offerings were designed to support Passenger's corporate communications, product awareness and thought leadership objectives. Programs will include day-to-day strategic counsel; ongoing message refinement; writing services; analyst relations; speaker placement; awards pursuits; business, trade and vertical media outreach; blogger relations; and social networking. Tyler Perry and Bill Bourdon, both managing directors with the Bateman Group, will co-lead the Passenger account team from New York City and San Francisco, respectively.
"The Bateman Group not only won our business, they truly earned it," said Justin Cooper, co-founder and chief innovation + marketing officer, Passenger. "They earned it by being more perceptive, thoughtful, responsive and detail-oriented than the competition throughout the entire review process. The Bateman team clearly has the combination of experience, initiative and creativity we need to take Passenger to undisputed leadership in this market — and, more importantly, keep us there."
Based in Los Angeles, Passenger helps companies infuse the voice of the customer into their businesses to continuously inspire innovation and meaningful change. With its intuitive platform of social networking, collaboration and analytics, Passenger works with well-known brands like ABC, Chrysler, Coca-Cola and Fox to build and manage private online communities, enabling their customers to make more informed business decisions; innovate more rapidly; and design better products and services. The company recently closed a Series C financing round led by StarVest Partners with participation from existing investors Steamboat Ventures and Shelter Capital.
"Passenger is quite literally changing the way companies connect with their various stakeholders across social, geographic and organizational boundaries," said Fred Bateman, CEO and founder, Bateman Group. "We feel this is one of those rare opportunities — the right company with the right technology at the right time in the market. Passenger is destined to become the definitive brand in their category and we're looking forward to the ride."
About Passenger
Passenger is the leader in on-demand Customer Collaboration, helping companies to infuse the voice of the customer into their business to continuously inspire innovation and meaningful change. With its intuitive platform of social networking, collaboration and analytics, Passenger works with brands such as ABC, Chrysler, Coca-Cola and Fox to build and manage private online communities, enabling their customers to make more informed business decisions; innovate more rapidly; and design better products and services. Founded in 2005 with offices in Los Angeles, Palo Alto and New York, the company is privately held and funded by Shelter Capital Partners, StarVest Partners and Steamboat Ventures. For more information, please visit www.thinkpassenger.com.
About The Bateman Group
Launched in 2004, the Bateman Group, a California corporation, is a full-service public relations firm focused exclusively on the technology industry. Differentiated by proven technical expertise, exceptional writing and a senior-level staffing model, the Bateman Group's objective is to make a bigger market impact for a smaller, more select group of companies. This year, the Bateman Group was recognized as one of "Best Boutique Agencies to Work for" in the U.S. by The Holmes Report, a leading industry trade publication, and named a finalist for the 2008 Silver SABRE awards. The firm is headquartered in San Francisco with additional consultants in New York City, Boston and Los Angeles. For more information, please visit www.bateman-group.com.
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