Contact:
Michele Hadburg
(415) 503-1818, ext. 28
mhadburg@bateman-group.com

Tyler Lewis
(917) 685-7471
tperry@bateman-group.com

SAN FRANCISCO, August 20, 2007-The Bateman Group, an independent technology-focused public relations agency, today announced that KickApps Corporation has selected the firm as public relations agency of record, effective immediately, after completion of a competitive review of several PR agencies in San Francisco and Silicon Valley.

The Bateman Group’s ongoing responsibilities for KickApps will include: day-to-day strategic communications counsel; corporate positioning and message development; writing services; business, trade and vertical market media relations; blogger relations; speaker placement; awards pursuits as well as grassroots programs targeting the web developer. The team will be split between the East and West Coasts, with the firm’s Managing Directors Tyler Lewis Perry and Bill Bourdon co-leading the account from New York City and San Francisco, respectively.

Headquartered in New York City, KickApps is a hosted platform that enables publishers, brands and marketers grow and sustain engagement with their audiences by quickly and easily deploying social media functionality directly on their websites. In a July 24th comparison of “white label” social networking platforms, the widely read weblog TechCrunch proclaimed, “KickApps provides the best platform for integrating social networking components into existing websites.”

“KickApps was looking for an agency with an aggressive approach and a team of creative, well-connected professionals with a genuine understanding of the web developer ecosystem,” said Michael Chin, SVP of marketing, KickApps. “Bateman Group grasped our value proposition right away and outlined a solid plan for expanding our leadership in this fast moving market.”

“KickApps found our past success influencing the elusive developer community through both traditional media channels and grassroots programs very appealing,” said Fred Bateman, president and principal consultant, the Bateman Group. “This helped propel us to the front of the pack after the RFP phase of the review. The creativity of the bi-coastal team led by Tyler and Bill is what kept us there.”

About KickApps Corp.
Based in New York City, KickApps Corporation enables any web site to quickly and easily add advanced social media functionality to increase audience growth, deepen consumer relationships and create new revenue opportunities. The company’s enterprise-grade, highly customizable hosted platform is becoming the preferred social media solution for publishers, web developers, and consumers. KickApps is currently used by thousands of large global media and entertainment brands and independent publishers, including Scripps Network Interactive, VIBE Magazine, HBO, Cinemax, BET Networks, Kraft Foods, P&G and the Arena Football League. For more information, visit www.kickapps.com.

About the Bateman Group
Founded in 2004, the Bateman Group is a highly specialized, full-service public relations firm focused exclusively on the technology industry. Differentiated by proven technical expertise, exceptional writing and a senior-level staffing model, the Bateman Group’s objective is to make a bigger market impact for a smaller, more select group of companies. The firm is headquartered in San Francisco with additional consultants in New York City, Boston and Los Angeles. For more information, please visit www.bateman-group.com.

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