Senior Vice President & General Manager
Bill has more than 15 years of strategic communications experience representing both Fortune 500 brands and emerging startups across a variety of consumer and technology markets. He specializes in aggressive and highly measurable PR, social media and content marketing programs proven to impact his clients' bottom lines. At Bateman Group, he leads the firm's digital marketing and adtech, information security, and enterprise software practices, and currently works with Adchemy, App Annie, The Open Group, Baynote, Qualys, Sociable Labs and LifeStreet Media. His former clients include AOL, Netscape, Princeton Review, Cadence Design Systems and TIBCO to name just a few. Bill’s award-winning campaigns have resulted in coverage for his clients in Advertising Age, Newsweek, Time, BusinessWeek, Forbes, USA Today, New York Times, and the Wall Street Journal.
Prior to joining the Bateman Group, Bill was vice president of marketing for Zoup-ah!, an integrated entertainment and branding company, where he directed all marketing and licensing programs and led negotiations with U.S. broadcasters including Disney, Discovery Channel, and PBS. Before that, he worked as an account lead at Silicon Valley-based marketing and PR agencies A Good Seed Production, Blanc and Otus (a Hill & Knowlton Company) and Niehaus Ryan Wong. Prior to entering the corporate sector, he served as deputy AIDS policy advisor for San Francisco Mayor Willie L. Brown Jr. Before that appointment, Bill served as the director for a nationally known nonprofit, Health Initiatives for Youth.
Cadence Design Systems
ClearApp (now Oracle)
Code Green Networks
Gauss Interprises (now Open Text)
Grand Central Communications
Netscaler (now Citrix)
Tropian (now Panasonic)