Based in San Francisco, Lisa comes to the Bateman Group with more than 12 years of experience in technology-focused journalism, public relations and market research. She has focused primarily on introducing emerging US and internationally based companies and their technologies to the North American market. As a result, Lisa has developed domain knowledge in multiple technology areas, including enterprise and Web-based applications, e-commerce and networking. At the Bateman Group, she counsels her clients on communications strategy and company positioning while pushing her teams to deliver exceptional results across all analyst and media relations programs. Currently, Lisa leads the teams for Bateman clients CITTIO, OPENLANE and Xeround. Prior to joining the Bateman Group, Lisa was an analyst at the Yankee Group in Boston, a technology market research firm, as a member of the Internet Business Strategies and Internet Market Strategies teams. While at Yankee, Lisa researched how B2B and B2C companies used the Internet to increase their presence online, with a special focus on Web measurement and ROI, content, and trends in business and consumer use. Before becoming an analyst, Lisa spent many years working at two different Boston-based public relations firms, Brodeur Worldwide and the Neva Group (now Weber Shandwick). While on the agency side, Lisa managed communications programs spanning message development, analyst and media relations, speaker's bureaus, awards pursuits and bylined article placement. She began her career as an editor for EDN magazine, the leading electronics publication for news and reviews on microprocessors and other types of integrated circuits (ICs). Click here to email Lisa » Applix Cycore SE Deploy Solutions IntraActive IronBridge NxView MetalsUnlimited Swedish Trade Council