Postcards from 2028: Bateman Group’s Leadership Looks Ahead
At a recent offsite in sunny California, Bateman Group’s leadership team spent time looking ahead. To be precise, we looked 10 years ahead and each wrote a postcard to our future selves. The messages described our lives and work in this far yet near date, including our visions for the evolution of Bateman Group.
Amid the variety of responses, there was a common theme: seeing Bateman Group take an active role in the big issues of society. A commitment to our local communities and the broader world has always been part of the company’s identity and the foundation of our E3thos program. Our team visions show a desire to continue such ethical communications in our work and beyond. You can see this commitment expressed in the following highlights from our postcards (edited for clarity):
Elinor Mills, SVP of content and media strategy, on animal emancipation:
“Dear Elinor, Hello from South Africa, where you’ve traveled to see the replenished herds of elephants and rhinos on their annual migratory paths. All those bylines the Bateman Group Content Studio wrote on behalf of the Animal Independence Movement that led to the passage of the first-ever Animal Emancipation Proclamation has greatly improved the lives of millions of species.”
Bill Bourdon, partner & president, on saying goodbye to traffic and emissions:
“Dear Bill, It’s 2028 and Bateman Group’s flagship consumer client is SkyRyse. Uber and Lyft have gone the way of MySpace. Meanwhile, SkyRyse has fundamentally changed how we get around. They’ve reduced the transportation emissions, accidents and traffic in our cities by an order of magnitude. In fact, your SkyRyse commute to the office every day from Sonoma to downtown San Francisco is 15 minutes door to door.”
Jen Woods, vice president, on promoting social good through a workplace that is challenging and rewarding:
“Bateman Group is still a place that is committed to its values, hiring people who share them, putting employees first and never sacrificing people or doing the right thing for the profit of a minority. The company has been a place that’s afforded us the opportunities to take on new professional challenges — from building an executive visibility practice on top of the VC practice, to continuously evolving E3thos with an eye toward making a greater impact in our communities, to developing countless managers and supporting them in reaching their goals.”
Hugh Collins, vice president, on making social good part of professional development:
“Bateman Group has certainly grown in the last decade but remains a fun and scrappy firm. San Francisco and Brooklyn have both grown and there are now offices in Seattle, Chicago and Austin. Every team has its own flavor but we have kept our values and our desire to work on meaningful clients rather than chasing the next buck. We’ve amped up our E3thos program to allow employees to take six-month sabbaticals at non-profits. This helps instill the idea of doing good through communications. We’re also known as the best agency for professional development. Junior team members apply to Bateman Group because they know it’s the best education in the whole industry.”
It’s energizing to be in a room with so many people who think about social good in their work. I’m confident that when Bateman Group reaches 2028, we’re able to point to real progress on all these fronts, and write some inspiring postcards for 2038!