Bateman Group Welcomes Christopher Heine and Joe Franscella

Senior Vice President Joe Franscella

It is my pleasure to announce today two key additions to our senior management team, deepening our company’s already substantial benches on both coasts. You can check out the press release issued over PR Newswire this morning here, but here’s a quick summary:

Christopher Heine, most recently the technology editor at Adweek, started this week as director of content and media strategy working from our Brooklyn office. In addition, Joe Franscella joined on Sept. 5 as a senior vice president working from our offices in San Francisco. With so many employment options in this robust economy, I continue to be amazed and humbled by the high caliber of talent selecting Bateman Group as the best possible place to further their careers. And Chris and Joe are no exception in terms of caliber. Let me explain why….

With 20 years of experience both in corporate and agency-side tech communications, Joe Franscella comes to Bateman Group from Bhava Communications, where he was a key strategist on the Cloudera account and an instrumental part of the team that guided that company through its IPO last year. At Bateman Group, Joe will focus on co-leading and growing our Trust practice, working closely President Bill Bourdon and EVP Shannon Hutto; and the newly re-branded Future Stack practice, working alongside EVP Syreeta Mussante and yours truly.

Director of Content and Media Strategy Christopher Heine

Chris Heine is the latest in a succession of former journalists to join Bateman Group, following in the footsteps of Elinor Mills, our inaugural Content Studio hire and now a senior vice president leading the practice, and James Niccolai, who joined us as a director of content and media strategy in September of 2016. Chris will bring his extensive experience covering trends and companies at the intersection of media, marketing and technology to Bateman Group’s Growth Tech clients, working closely with 5-year agency veteran and EVP Paula Cavagnaro, who oversees the practice area.

I always hoped our business and management philosophy coupling high standards for excellence with an empathetic culture would entice experienced PR pros like Joe Franscella. And it has, although we never take this for granted — its a constant work in progress to maintain. What’s been even more gratifying is how our former journalists have also thrived here — and to the immeasurable, yet very tangible benefit to the entire staff and client roster. Like Elinor and James before him, I feel confident Chris will also play a vital role developing new content services for the entire agency while becoming an invaluable resource to our clients in our Growth Tech practice and staff in both offices.

Please join me in wishing a warm welcome to the Bateman family to both Chris and Joe.