Former USA Today Technology Journalist Scott Martin Joins Bateman

Director of Content & Media Strategy Scott Martin

Today, we’re thrilled to announce a new addition to our content bureau. Former USA Today tech journalist Scott Martin has joined the agency as Director of Content and Media Strategy. We also announced that our esteemed content practice leader, Elinor Mills, has been promoted to VP. Together, Elinor and Scott will raise the bar on media strategy and our approach to the written word, while amplifying the content we create for our clients to the audiences they want most to reach.

VP of Content & Media Strategy Elinor Mills

More details on the news and the group’s focus can be found in the press release here:

Bateman Group Expands Content Practice With Appointment of Former USA Today Technology Journalist Scott Martin; Promotes Elinor Mills to VP

Award-winning Communications Agency Adds Veteran Tech Industry Writer as Demand for Authoritative, Editorial Content Rises

SAN FRANCISCOMay 5, 2014 ? Bateman Group, an integrated public relations and digital communications firm, today announced that veteran technology journalist Scott Martin has joined the company’s expanding content practice as Director of Content and Media Strategy. A professional journalist for 15 years, Martin worked at prominent news outlets including USA Today, CNET, Red Herring and American Lawyer Media’s, where he covered startups, media companies and social networks. Also announced today, Bateman Group content practice lead Elinor Mills has been promoted to Vice President of Content and Media Strategy, effective immediately.

Reporting to Mills, Martin will drive content strategy and development across all accounts and continue to raise the bar on authoritative written communications. Martin will also serve as a resource for media strategy and training for Bateman Group’s clients within the adtech, enterprise IT, mobile and consumer technology markets.

“As a former journalist who’s covered Silicon Valley through all its peaks, bubbles and crests, Scott will provide an intelligent, authoritative editorial voice across our portfolio of technology brands,” said Bill Bourdon, partner and general manager of Bateman Group. “He joins us amid a tectonic shift happening in the PR industry, from rolodex-led media relations to content-led communications that span earned, owned and paid media. This is a big win for Bateman Group and our clients.”

As a technology reporter for USA Today, Martin wrote critical analyses of Apple and Google as well as provided close coverage of social media companies such as Facebook, Twitter and Snapchat. Prior to that, he worked as a senior editor for Red Herring, where he helped shape the editorial direction of the startup-focused news outlet.

“Jumping off the roller coaster ride of the news media business, I look forward to applying the craft of journalism with Elinor and the deep bench of talented people behind Bateman Group’s thriving business,” said Scott Martin, director of content and media strategy, Bateman Group. “In making the leap from journalism to PR, I carefully evaluated agencies. Bateman stood out to me based on its smart approach to content development. I knew I found a place where I could continue the craft of quality writing, but with a focus on helping clients achieve their own business and thought leadership pursuits.”

“He’s not only a veteran journalist who has covered Silicon Valley during all the tech booms and busts, but he’s a great writer, comes fully loaded with enterprising content ideas, and has a winning smile. He’s a fantastic addition to the team,” added Mills.

Elinor Mills Promoted to Vice President, Content & Media Strategy

Mills, who joined Bateman Group in 2012 after a 22-year career in journalism, will work with Martin and Sara Yin, a former PC Magazine journalist who recently joined Bateman Group as Senior Content Manager, to build out the company’s content practice. This will include generating a wider variety of content types and exploring new ways to drive distribution and amplification across earned, owned and paid media channels.

About Bateman Group

Bateman Group was founded in 2004 to make a bigger impact for a more select group of companies. The award-winning digital communications agency integrates PR, social media, content marketing and analytics to help technology and consumer brands turn innovation into market leadership. Bateman Group is based in San Francisco with offices in New York City. For more information, visit the company’s website.