Top 10 Reporter Reactions to the Apple Watch Event
While there was some other news, the clear star of today’s Apple event was the Apple Watch. We first heard about the Apple Watch back in September 2014 and today finally got more details on the device, which a Cantor Fitzgerald analyst projected will become “the best selling, new product category (in first 12 months of availability) in Apple’s history.”
Since the Apple Watch is the first new product category for the Cupertino powerhouse since the passing of Steve Jobs, it’s no surprise Twitter was more than ripe with commentary from Apple lovers—and of course reporters.
Missed the Twitter firestorm? Here are the top 10 tweets from reporters that caught our eye of both the humorous and more serious variety. If you want more details, USA Today also has a good recap of everything announced and key highlights from the event.
Apple still hasn’t told us why we need a watch.
— Steve Kovach (@stevekovach) March 9, 2015
Okay I think maybe this demo is going a little long. WE GET IT IT’S NOT JUST A WATCH. — Joshua Topolsky (@joshuatopolsky) March 9, 2015
i’m super skeptical about taking and making calls via apple watch. so far, other implementations of this idea have been miserable.
— dan and the real gif (@dcseifert) March 9, 2015
Ok, so how are smaller devs going to monetize apps on Apple Watch? This format isn’t ad friendly. Maybe some in-app purchases?
— Natasha (@riptari) March 9, 2015
Apple just cloned the IAmRich app in hardware.
— John Biggs (@johnbiggs) March 9, 2015
Nothing on password/pincode for Apple Watch. Being on your wrist must be seen as security enough. Hacking would involve actual machete hack. — Kashmir Hill (@kashhill) March 9, 2015
My takeaway so far: Lots of things you could do on a phone you can now do on a Watch. But how much is easier? pic.twitter.com/4WeBZz8UQY
— Geoffrey Fowler (@geoffreyfowler) March 9, 2015
What if shifting to appeal to luxury buyers in an age of record inequality is a brand damaging event — Christopher Mims (@mims) March 9, 2015
While there weren’t many “oohs” and “aahs” from reporters, that really isn’t much of a surprise since the Watch was unveiled many months ago. As you can tell, today’s reactions veered more to critique around the actual specs and the jaw-dropping prices for higher-end models. Wall Street’s reaction was just as tepid: according to USA Today, this was the worst response from investors to any major Apple launch since the iPod announcement 14 years ago.
The Watch verdict is in: the verdict is still out.
Photo credit: Apple