We’ve practiced integrated PR since day one. The caliber of our team and rigorous content development process brings our clients’ stories to market in ways that go beyond the unexpected.
We use a mix of earned stories, social media, content marketing, amplification techniques and analytics to help technology brands achieve real impact.
In today’s shifting media landscape, knowing where your brand needs to be (and when, and how) can be incredibly difficult. Here’s how we navigate that challenge for each of our unique clients.
The best way to create stories the media loves is to hire journalists. We’ve invested in our writers. With the guidance of veteran journalists such as Elinor Mills (AP, Reuters, CNET, IDG) and James Niccolai (former editor at IDG), we’ll guide your company towards a narrative that the media and your industry will follow.
Your product-level and corporate messaging is where we begin to evolve and broaden the appeal of your story, aligning your company’s narrative with the trends shaping its marketplace.
Our approach to storyline mining and development unites our collective brainpower and creative juices. Together, we’ll build a roadmap of the top market trends and stories that your company will lead the way in telling. Once we have the messaging nailed, we’ll go out and create a body of content that is tailored for your different audiences and channels.
Our most impactful campaigns come from thinking beyond standard press mentions and articles. Our content team includes technical writers, designers, illustrators, and videographers, helping extend your company’s presence in new, bold ways.
Creating thought leadership is the best path to stay ahead of your competitors and earn a greater share of voice. We’ll create, direct and manage an editorial calendar that aligns with your marketing and corporate objectives, propelling your story forward.
We love data, and so do the media. Our award-winning data campaigns appeal to the inner nerd inside us all. We help you turn data into stories that media love and the influencers share.
We’re always looking for ways to bring your customers into your story. From speaking and awards submissions to feature stories, the media wants to hear about real experiences.
We’ll train your executives for interviews. This training includes coaching on softball and hardball questions, to tricks that media often use to get the answers they are looking for when interviewing a company spokesperson. We’ll record the interviews, offer feedback and fine tune the narrative.
We’ve helped turn technology products into stories that attract the ear of their markets. Our work and theirs gets noticed by the media and industry, showing us that we’re on the right path.